CULTURE OF THE BIKE
There has always been a popularity, a strong love for cycling and the use of bicycles in Basque society.
The bicycle is the means of transport of the future, a sustainable and economic means, besides of beneficial side for the health of the user. It is important to start to raise awareness and train society for it and this should be the main stage. The two institutions with the greatest strength in the Basque cycling (Euskadi cycling organizations and Euskadi Murias) join forces to try to promote the use and development of the bicycle as a way of life.
WHAT DOES IT CONSIST OF
We have created a Youtube communication channel in which videos will be collected, and there the claim of the campaign will be transmitted with the participation of the maximum number of personalities from the Basque country.
The goal of the campaign is to create a content in favor of life on bicycle, under some hashtags, (#GureTaldea #GureKlasikoa #GureItzulia) with which can make people with the most influence in our field promote the use of bicycles in their daily lives in society and show their support to Basque cycling, and to which the rest of the citizens will be interested and joined